Who we are

Alexander Sommer

Founder

I am Alexander Sommer, founder of Gen-Metrics. For more than a decade I have built, rebuilt and scaled modern data platforms end to end, across regulated finance, high-growth SaaS, and logistics.

In the last few years my focus has been production AI: taking LLM-powered features from concept to live customers at SaaS scale, with the evaluation, observability and guardrails that keep them reliable. I care as much about what ships safely as about what is technically possible.

I have rebuilt legacy systems into reliable, real-time data foundations, grown a data and AI team from a handful of engineers to more than twenty across Europe, and delivered regulated platforms that hold up under audit. I move easily between setting strategy with founders and staying close to the engineering itself, a builder and a leader.

LinkedIn

Alberto Robles

Commercial Director

I hold a degree in International Business and Trade, with more than 15 years of experience in marketing, brand experiences, and building commercial relationships across domestic and international markets.

At Gen-Metrics I serve as Commercial Director, helping connect companies with solutions that make a real impact on their business.

I was part of the Field Marketing team for the Americas at Stripe, and across my career I have built campaigns and relationships for global brands. These experiences gave me a broad view of how markets operate and what companies need in order to grow.

I specialise in building long-term relationships with executives and decision-makers. More than selling, I care about understanding each client's business and finding the right path together.

Glenn Martin

AI Enablement Partner

I am Glenn Martin, founder of Never Mind The Job Spec and the behavioural-change partner Gen-Metrics delivers AI enablement with. I bring 20 years in People and Talent to the question that decides whether an AI rollout sticks: will people actually change how they work?

I work with senior leaders and People teams to move past a tool-first approach, putting people at the centre of AI adoption so it delivers measurable outcomes. My work is grounded in behavioural science: COM-B, Tiny Habits, and the psychological safety that lets people try, fail and try again.

Alex and I co-facilitate every session as a deliberate pairing. He owns the why and when of AI and the live builds; I own the mindset shift and the habits that turn a good session into a new way of working.